Ecommerce Playbook: Numbers, Struggles & Growth cover image

Growing Profitability ft. Marshall Morris of HomeLife Brands

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter delves into the evolving e-commerce industry, stressing the crucial role financial comprehension plays in the success of marketers. It underscores the imperative for brands to focus on cash generation and align marketing objectives with tangible business outcomes, while presenting a framework to help e-commerce brands integrate marketing and finance effectively.

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