PERSUASION: How to Change People’s Minds
The Next Big Idea
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Don't Tell Me What to Do
The goal is to give people some of that control, right? I mean, if he tells you where a mask, you kind of say, screw you. And again, not telling them what to do, but really providing them with the questions that guide and shape that journey. The smoking kid campaign in Thailand was an extraordinary example of this at the top of the show.
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