5THWAVE - The Business of Coffee and Hospitality cover image

The genius behind Hoffmann Industries

5THWAVE - The Business of Coffee and Hospitality

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The Three Triangular Stool

I feel like in the Malcolm Gladwell kind of triangle of, I don't know, the salesman connector and Maven. That's probably the best way of describing the way I tend to try and work with people is I'm a salesman. And obviously a boom in coffee culture would see a boom in espresso machines. Right? Not that I'm pro-disaster capitalism, but like, you know, there has to be an opportunity. You have to see opportunity because there's change happening.

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