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10min chapter
32. How to Grow Organically with Randall Henderson of Rentvine
Property Management Business
Navigating the Alpha Generation in Property Management
This chapter explores the characteristics of Generation Alpha and its impact on real estate consumer behavior, emphasizing the need for property management companies to adapt their strategies. It discusses the importance of education-based marketing and effective communication to secure clients, especially through leveraging real estate agent relationships and continuing education courses.
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