Personal Branding Is a Double Edged Sword

A personal brand is a double edged sword. It's something you really need to be thoughtful about, what does this mean? I will tell you the reason I still don't work for the event marketing company, even though I wrote a book that was designed to help me sell more for them. And if the company that I'm going to work for isn't on board with it, it's not going to work, period.