The Importance of Having a Navigator in Your Team

When you have an idea about a segment it's time to assemble the team because usually you will have some sales in the companies that we work with. It's also good then to refine your messaging specifically for the list so that you have a little bit of a better idea what you're going to pitch or just how to position yourself for them. The buyer doesn't see themselves as anything right they see themselves as I'm in this industry and their buying behavior will be very connected to the industry that they're in. So at that point especially in the consultancy firms that you decide what it's going to be our core offer or a position for this audience and then it'stime to start putting