This is robin charma's short form poncast for i'll walk you through the insights, methodologies and tactics that i have shared with many of the world's most successful people as their mentor. Deconstruct the need of your market place for belonging and how you can fill that need at every level of the value chain. You will be undefeatable if you do this exercise, than more importantly, execute on it. But ideas alone are worthless. What makes a great company great is not the idea, but its the daily execution and implementation around the idea until the company is seen as a world class company.

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