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The Power of Self-Opinion in Persuasion
This chapter explores the essential role of self-opinion in the art of persuasion, highlighting how validating individuals’ self-perceptions fosters cooperation rather than defensiveness. It emphasizes the importance of genuine empathy and understanding in influencing others, illustrating how flattery can be effective when aligned with the person's true qualities. Additionally, the discussion encompasses personal journeys of self-discovery and the motivation behind personal growth, emphasizing the necessity of internal validation over external validation.