5min chapter

Problem Solvers cover image

Taco Bell's CEO Has a Formula for Success

Problem Solvers

CHAPTER

Building a Brand Beyond Products

This chapter explores the strategic vision of Taco Bell's leadership, focusing on the importance of building strong consumer relationships beyond just products. It emphasizes the need for new CEOs to adapt and grow in their roles, highlighting insights on leadership, personal growth, and understanding the business's core needs.

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