What's the Challenge in Branding?

i think it was very apparent to me when i started working on this project, that muse is creating a new category. And i love seeing more kind of competitors, so to speak, because it starts to alleviate how much work you need to do to describe to people what this category is. It's almost like the more of these kind of open canvases for thinking exist, than the more likely someone is to have stumbled across one or two of them. So i believe you're in a space, and that's part of this concept of positioning which i think mark and i talked about in the brand episode.