Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

In this chapter, the hosts engage with a guest expert in consumer psychology, exploring how behavioral science can refine marketing strategies. The discussion delves into the guest's academic background and notable research topics, providing valuable insights into the practical applications of behavioral principles in the marketplace.

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