McDonalds Sales Fall, Bitcoin Latest
Bloomberg Intelligence
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McDonald's Market Strategies and Challenges
This chapter focuses on McDonald's competitive strategies to maintain market presence against rising competition, including aggressive store openings in international markets. It examines the challenges with promotional offers and drive-through efficiency, alongside the potential impacts of AI on customer service. The discussion also highlights the broader restaurant industry's dynamics, focusing on how companies like Chipotle excel in offering value and customer experience.
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