i think that's a great way to kind of set up the discussion, to start us off. And what you're discussing there about how when we talk about technology, that word to day kind of means digital technology in the way that most people think about it, right? Like things that come from computers, things that have to do with the internet. It actually reminds me, i don't know if you've read this piece by ursula cale gwynn, where she's ranting about that word teh ology, and saying like it doesn't cover what technology actually is.

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