In this episode Sal, Adam & Justin speak with bestselling author, Michael Moss about how the processed food industry engineers food to make it addictive.
- What led him down the path of the addictive properties of food? (2:23)
- Why it’s not so much that we are addicted to food, but how these companies have changed the definition of food in a way that our biology and genetics haven’t had a chance to catch up. (4:46)
- The science behind how heavily processed foods hijack our brain. (7:16)
- The allure of the ‘mouth feel’. (10:24)
- The hidden dangers of empty calories. (11:50)
- The money that goes into research development to attract us to these foods. (13:49)
- The fascinating language these processed food companies use to market their products. (15:39)
- How what you eat at a young age shapes your food palate. (19:15)
- How the ‘wanting’ drives our actions. (22:08)
- Why addiction is something that happens on a spectrum. (26:13)
- The emerging growth of the obesity epidemic outside the US. (31:20)
- Do these executives have misgivings on the addictive products they create? (33:05)
- The startling factors that manipulate our desires. (35:16)
- The beauty of salt. (39:11)
- The moment the tobacco guys became alarmed about the food guys. (42:26)
- Does he support regulations of heavily processed foods? (45:05)
- Do children have a higher ‘bliss point’ than adults? (52:13)
- His concerns surrounding artificial sweeteners. (54:23)
- The techniques behind repetition to build habits. (59:29)
- Has he gotten any push back from these food companies? (1:02:33)
- The ways the industry is exploiting our efforts of regaining control. (1:04:15)
- The guys recap the highlights of their conversation with Michael Moss. (1:08:38)
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