How to Increase Customer Retention

Sally Kohn: Why has it become a thing where instead of focusing on increasing value for the top 30% of people that probably have a high net worth that already love your brand? She says there's this weird expectation, especially when it comes to food and beverage. Kohn: Not everyone's going to like a product so go after those who buy one product and then bundle up some other things in order to win them all back.

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