The world is still figuring out how to do social marketing. Our goal at Pear Pop is to unlock the value of every social media user on the planet because word of mouth is so powerful. It's not just reserved for people who've built up this large following. Like Molly, you you have people who trust you and that you've built a good rapport with. And if you're talking about a taco shop that's down the street, someone is going to listen and go to the taco shop.

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