Turning customers into invested, long-term shareholders

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In this "Lessons" episode, Darren Marble, CEO of CrowdfundX, breaks down how turning customers into investors can transform the path to going public. He explains why retail investors often behave like long-term institutions, creating a powerful shareholder base that is loyal, engaged, and emotionally invested in a company’s success. Darren highlights how this model not only provides entrepreneurs with capital but also converts everyday customers into brand advocates who increase lifetime value, resist competitors, and amplify growth. He also shares why this approach challenges traditional venture capital models and opens new doors for founders ready to scale.

➡️ Show Links

https://successstorypodcast.com  

YouTube: https://youtu.be/DbQROs6Ic5g 

Apple: https://podcasts.apple.com/us/podcast/darren-marble-co-founder-ceo-of-crush-capital/id1484783544 

Spotify: https://open.spotify.com/episode/5SfnIzQg8vptAby9vMD4rx 

➡️ Watch the Podcast on YouTube

https://www.youtube.com/c/scottdclary