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4min chapter
Cutting Through The Clutter With Your Marketing
Dan Kennedy's Magnetic Marketing Podcast
Direct Mail - The Lazy Guy Does No More Customization
Most people's marketing now, regardless of media, has to do with general interest rather than personal interest. The smart guy customizes everything so that the ones who that are known to be complaining about back pain all the time get a lot of attention. And in a bumps response, for all sorts of reasons, but one o thereasons at least is that it now is not treated as part of ordinary clutter because it directly relates to personal interest.
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