When he was putting the formula together, I'm thinking like a computer programmer. He wanted dirt with all of the rare earth minerals in it. The Moringa from Africa is always going to be better because it has the better mineral content. So then there's BeoBab, this giant fruit tree that looks like out of the Avatar movie. They've been using it for thousands of years. And they're both so scrawny and red and deep roots. One would be like very wiry and hot; the other'd be like white fluffy pod powders. No one had ever heard of them combined until now.

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