JLL discusses Flex 2.0
Brave Ideas
The Brand Effect in Commercial Real Estate
I think you will absolutely see more large scale work space experience brands come to the fore and take root in multiple a asits, within within multiple markets. And i'm glad, i'm glad you mention we workan in tha effect, i gon call it the brand effect they've had. I think we work were excellent. For all the things they did wrong, they were excellent in getting their brand to market, fit correct andn in the storys being written u by them right now. But i think what's interesting to look at is that some people said, well, i want to go work in that space. That's cool, whill other people said, i'd never
Ben Munn, Managing Director and Global Lead of JLL’s flex space solutions joins Bold Founder, Caleb Parker, to discuss the big 30-30 number:
JLL predicted 30% of all office space will be flexible by 2030.
The two explore the Work From Anywhere (#WFA) movement, what JLL’s customers are saying, and what this means for office landlords.
Ben says we’re moving towards a world where “the office” is no longer just the 4 walls that are leased by a company. He believes landlords need to prepare for a world where people aren’t coming into the office every day.
Looking ahead there will be a focus on human centric thinking from real estate suppliers. In the near future office assets without Space-as-a-Service will be considered bottom of the market and struggle for demand, therefore producing lower valuations.
Caleb and Ben go on to discuss the value drivers in repurposing office buildings by delivering the 5 pillars of Space-as-a-Service to compete for market share in a new flexible and service-driven commercial real estate industry.
Connect with Caleb on LinkedIn
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs
- The future is flexible
- Companies are moving to more agile ways to provide space for their employees
- The real estate industry is moving to Flex 2.0
- There will be a focus on human centric thinking from the supply side of the market
- Historically the idea of the individual being a customer hasn’t been a thought in commercial real estate
- Giving employees workplace choice along with flexible working is picking up
- We’re moving towards a world where “the office” is no longer just the 4 walls that are leased by a company, but also includes anywhere someone works, including the home, places near home, or elsewhere
- Workplace choice isn’t new, but historically has been limited to options within the 4 walls of the company’s leased space. Now we’re seeing options beyond the 4 walls.
- Duty of care of home working is becoming a priority for corporates
- Stage of life impacts decisions on whether someone chooses to work from home
- We may see comp packages including workplace choices options where people have a choice to 1) pimp out their home office, 2) work near home or 3) commute into a central office
- Landlords need to prepare for a world where people aren’t coming into the office every day
- Target customers can be more diverse than the leaseholder
- Assets have an opportunity to provide a number of different products than can attract different customers in different ways
- To be competitive in the future will require proactive customer engagement
- We won’t see a race to the bottom, there’s going to be a flight to quality
- Landlords who repurpose their assets to deliver that 5 pillars of Space-as-a-Service and provide a range of service layers, flexibility and diverse products are going to be the winners post pandemic
- Value will be driven by the sum of multiple income layers across the asset
- We’re heading towards a future where real estate costs will be optimised based on demand
- We’ll see real estate being bought in more flexible time increments, and supply will be able to turn costs up and down as a result
- We’re going to see Landlords partner with multiple workplace brands in multiple markets to target different customers
- In the near future, office assets without Space-as-a-Service will be considered bottom of the market and struggle for demand, therefore have lower valuations
About Ben Munn
Ben provides global oversight of JLL’s flexible space offerings, including driving strategy, sales, operations, delivery and product development.
With more than 20 years of experience in corporate real estate, flexible space and workplace strategy, Ben is a veteran of the Space-as-a-Service sector. Prior to joining JLL, Ben served in global roles at the Instant Group, Regus and several other leading commercial real estate firms. In addition to leading global marketing, sales and account management for flexible space operators, he has advised investors and corporate clients on flexible space strategies across their portfolios to create long-term value.
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