400 John Assaraf: Unlock Your Brain's Full Potential (and the Neuroscience Behind It)
The School of Greatness
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The Art of Storytelling
"There's an art and a science to persuasion that I haven't mastered," he says. "I want to get more into the, and I have a totally comfortable opening of my heart." He is grateful for his family: "My mom and dad are still alive ... And I've got a thriving business doing what I love"
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