How to Handle Efficient Markets

I tend to not look so much in the match odds markets now because they are so efficient. So I look in the more exotic markets on those matches. If you look at betfair, just on this match today, the international champions cup, there's like 50 different markets. There's over half a goal, over two and a half, over four and a half. The further down you drill, the less efficient they tend to become. You might find teams that score 80, 90% of their matches have a first half goal. And then you go and look at the nil, nil, half time score and you'll find that it's normally 380 to 4.