S2 E50 - You've Heard About Creating Demand, Let's Talk About Damming Demand
Stacking Growth | The B2B Marketing Podcast
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Damming the Demand
Christopher Lockhead: You can dam the demand by rerouting prospects from a different category to yours. He says there are two ways you can do this, one is using an employer of record and another is adding high intent modifiers to your keywords. If you're starting into only the area that you're most interested in, he says, "you don't want to try to overtake the category king"
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