16min chapter

The Storytelling Lab cover image

Turning Your Case Studies into Compelling Stories That Convert

The Storytelling Lab

CHAPTER

Crafting Compelling Case Stories for Client Attraction

This chapter explores the art of turning case studies into engaging case stories that draw in new clients. It highlights a four-step process centered on purpose, personas, proof, and persuasion, using a real-life example to showcase effective narrative creation that targets audience challenges and evidences past successes.

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