The Declining Decline of the Linear TV Industry

We are constantly like we are in a trend of Declining decline of the linear TV, right and Jeff Green clearly puts it right if you see his videos on YouTube and He says linear TV is dead. Who are going to be the beneficiaries of this shift? I think companies like trade desk and companies like Roku and even companies like Magnite who are on the supply side are Like they will benefit from this shift And again like if you see TTD They have captured Approximately like 1% of that market. So I think there's a lot of room to to run for this company, right?