
Kevin Indig [Shopify's Director of SEO] On How To Adapt and Win With SEO Changes
Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
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Optimizing for the Long Tail
The long tail is something that smaller pilits can really optimze for, where it's much, much harder for these migar corporations that are going for head terms at scale. When optimizing for the long tail, you can source a lot more information, or a lot more potential queries from different sources. That's something that a large, large player will not do a ete. So leleleles, maye example that out a, it may be whatyou referring to a like going back to your best podcast, mike? Or would that be going for the best podcast mike, but going more in depth?"
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