Niche Pursuits Podcast: Find Your Next "Niche" Business Idea! cover image

Kevin Indig [Shopify's Director of SEO] On How To Adapt and Win With SEO Changes

Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

00:00

Optimizing for the Long Tail

The long tail is something that smaller pilits can really optimze for, where it's much, much harder for these migar corporations that are going for head terms at scale. When optimizing for the long tail, you can source a lot more information, or a lot more potential queries from different sources. That's something that a large, large player will not do a ete. So leleleles, maye example that out a, it may be whatyou referring to a like going back to your best podcast, mike? Or would that be going for the best podcast mike, but going more in depth?"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app