SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
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Is Your Sales Copy Getting Shorter Than It Used to Be?
Raymond: I think copy is getting shorter now than it used to be. It works better now, but still needs to be longer than most of us are comfortable with because we feel like we're just going on and on about ourselves. Copywriting colleagues would want to take me out and burn me at the stake for saying this; they've preached the long copy gospel for so long that they don't understand why it's no longer true anymore. He says people have changed as human beings - more video and image-orientated today.
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