How to Create a User Persona for SQL

Roxanne Jones: Did you have a persona in mind? And did you have a kind of site? An idea about the size of market you were going for at the time?Jones: We did. The persona we sold to was basically data teams that looked like ours. At the time when we first started it, there weren't a ton of those. There were some and certainly in Silicon Valley, they were becoming increasingly popular.