Bacardi vs Pernod Ricard | Rum and Revolution | 1
Business Wars
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The Havana Club Negotiations
This chapter explores the competitive dynamics between two major spirits companies vying for the iconic Havana Club rum amid Cuba's new foreign investment opportunities. It depicts the intense negotiations and challenges faced by Pernod Ricard as they seek to secure a deal with the Cuban government while anticipating the potential reopening of the U.S. market.
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