Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale customer acquisition using a proven process. Whether you manage seven-figure accounts or are just getting started, this episode offers actionable advice rooted in real-world campaign wins.
Chapters:
- 00:00:00 - Kicking Off the Beauty Domination Series
- 00:00:29 - Why Beauty Brands Need This Now
- 00:00:55 - Creative: Your Brand’s Secret Weapon
- 00:02:23 - What Clients Get Wrong (and Right)
- 00:03:56 - The Formula Behind Winning Creatives
- 00:07:05 - Is Your Brand Speaking Consistently?
- 00:10:29 - Where Social + Paid Ads Fall Apart
- 00:21:00 - Inventory Meets Identity: Your Hidden Advantage
- 00:21:37 - How to Fix Your Creative Library
- 00:22:39 - Are Your Ads and Socials Aligned?
- 00:25:24 - Mobile First? Or Mobile Failing?
- 00:28:05 - Where Your Ad Strategy is Leaking Money
- 00:31:14 - Find the Frizz: Pain Points That Convert
- 00:36:27 - Don’t Just Sell — Stand Out
- 00:39:46 - Final Takeaways to Win With Creative
LINKS AND RESOURCES:
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Mentioned in this episode:
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