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How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)
How the Fxck SEO Podcast
The Importance of Topical Authority
For most sites, like it's going to follow the 80-20 rule and 80% of your conversions could come from just like 20% of your pages. I think in a lot of cases, you need that content to kind of prop up the 20% that does convert really well. The types of pages that aren't necessarily going to drive the affiliate revenue or the email signups, but that help you create the topic authority that allows you to then rank for those keywords that do drive the money.
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