2min chapter

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Becoming Nike | The Crazy Idea | 1

Business Movers

CHAPTER

Phil's Crazy Idea of Traveling to Japan

Phil's father was unconvinced in this crazy idea, but Phil had confidence He knew the concept of importing superior yet cheaper Japanese running shoes was a solid one. The $1,000 that Phil's father spent by his son around the world ticket was essentially the first investment in what would become a multi-billion dollar business. On Thanksgiving 1962 six months after persuading his father to fund his trip Phil boarded an airplane in Hawaii bound for Japan. When he got there Tokyo was a shock to Phil's senses It wasn't just the language which Phil didn't understand a word of and it wasn't even the food Which was utterly unfamiliar to Phil's American palette.

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