What's the Strategy of a Good Welcome Series?

Ezrafason is the founder and CEO of e-tailer, plantex. He says his company uses a combination of technology and strategic thinking to make its products more successful. Plantex collects open and click data from like 20 different s ps in order to target customers with specific emails that have been opened or clicked on over the last 14 days. They also use an advanced list cleaning tool called lynch pin which allows them to see what people are clicking on when they're not at their computer.