A lot of the founders to your point are actually that we work with, they're actually solving someone's real problem. And I think the older you get and the more you experience life, the more you realize that like money can't make you feel good about yourself. The core reason why those people aren't happy is because they're concerned about their legacy. A large number of rich people who are kind of not in that building society group,. They made their money by taking it from others who are dumber than them.