#013: A Fireside Chat with Tim Soulo, CMO at Ahrefs
The Long Game
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How Do You Decide Which Topics to Write About?
90% of our content strategy is based on fewwords. We look at what kinds of things people are searching for in gogel. And then ten % is we're trying to build our authority and credibility as thoght s in the space. This means that we want to talk about topics that no one is necessarily searching for. But should we write about them? And should we give people some unique perspective, unique insights? Usually those are data studies. So this is not something people would search for, but when they see it on social media a it just blows up. A word of mo people start talking about our research studies in different slag groups and faseable groups. They
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