Step 2: Research and Validation

In this episode, John takes listeners back to the basics—how to actually start a business. Too often, even highly educated and successful people confuse self-employment with building a scalable enterprise. John breaks down the difference between a hustle and a business you can grow, monetize, and eventually sell. He outlines the step-by-step process of turning an idea into a real business, from mindset and research to structure, branding, and scaling. Whether you’re considering a side hustle, dreaming of launching a startup, or ready to grow beyond self-employment, this episode delivers a masterclass in entrepreneurship and wealth-building.

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