Intro

Innovation in online gaming requires keeping up with a broad mix of changes, including digital advances, audience desires, and artistic trends. In this episode, McKinsey innovation expert Erik Roth talks with Mihir Vaidya, the chief strategy officer of Electronic Arts, about these unique aspects of innovating in the gaming industry.  

We hope Erik and Mihir’s conversation will be valuable for all executives grappling with the challenges of dynamic and strategic resource allocation and the need to balance investment in growth with sustaining operations.

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