In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.
Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.
Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.
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CHAPTERS:
0:00 - Intro
1:44 - What keeps CMOs up at night
7:17 - The new media landscape
10:22 - Remote work
14:09 - The CMO Role
16:48 - AI in Marketing
23:02 - Best AI pilots
27:27 - Do you always need a human in the loop
29:40 - What human skills will be most important in the future
31:34 - Reframing
34:45 - Practical advice
36:48 - Outro
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