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I think the interesting thing, like you said, you got a little skeptical about the Shopify Magic. But as with all things, just because you layer an algorithm on top of something doesn't mean that it automatically provides value. The value provided of the algorithm is going to have a lot to do with the quality of the data set and how much that algorithm understands the context in which it's chomping through. So yeah, maybe it's awesome. But I'm at the prove it stage.
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