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Chipotle: Simplicity as the Recipe for Success - [Business Breakdowns, EP. 02]

Business Breakdowns

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Digital Innovations in Fast Casual Dining

This chapter explores how a fast casual restaurant chain is leveraging digital technology to improve customer experience, particularly during the pandemic. It examines the impact of digital ordering and rewards programs, alongside the concept of ghost kitchens, on restaurant economics and competitiveness. The discussion highlights Chipotle's strategic advantages and the challenges faced by other brands in adapting to this evolving market landscape.

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