Co-Marketing With a Brand That Shares Your Audience

On the show today is Amanda Natividad. Amanda is the Marketing Architect at SparkToro and previously the Head of Marketing at Growth Machine.

I wanted to bring her on because Amanda is a prolific marketer with experience in content marketing across B2C brands like FitBit and Liftopia as well as B2B with Growth Machine and their client base. She's amassed a Twitter following of over 36k. And she's an expert in all things digital PR and content strategy.

You'll hear about the idea of permissionless co-marketing, product-led content, and how SparkToro is leveraging live Office Hours to move the needle on product adoption and retention.

More on Amanda:

• @amandanat on Twitter
• amandanat.com
• The Menu newsletter
• SparkToro Office Hours
• Audience research newsletter

Mentions:

• Wealthfront's career building companies
• Demand Curve

Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription… It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm

🙌 Thank Amanda for coming on the show with a quick tweet

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