How Apple is building an army of 'faithfuls' in one of the world’s most price sensitive markets
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Apple's Storytelling Playbook in India
Apple has opened two new stores in India, one in Mumbai and the other in Delhi. The company uses a storytelling playbook to connect with its Indian customers. Analyst: Apple's strategy in India is similar to what it did in China 10 years ago. But despite rising sales, Apple has a huge challenge in India.
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