5min chapter

Behind the Bastards cover image

The Liver King (A Live Show)

Behind the Bastards

CHAPTER

How to Money Exists

Liver king Brian Johnson is selling supplements made from ground up organs he bought cast off from cattle somewhere. 1DS Collective, a social media marketing firm for influencers, created short form video content to capture Johnson's extreme lifestyle. The company has maintained that their primary goal in building a liver king's social media brand was to spread the ancestral message rather than sell Johnson's products.

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