4min chapter

The Leader Factor cover image

Where Great Culture Starts

The Leader Factor

CHAPTER

The Benefits of the Liquid Moment

Cultures on their own, cultures fossilize. They get hard, they calcify. The status quo becomes extremely entrenched over time. If the environment is helping you by disrupting that status quo and liquefying it, then take advantage. When we're met with an act of vulnerability, we should reward it. And you'll find that your culture will change.

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