How Might We Design A Radically Different Restorative & Regenerative Business Model? With Joe Iles, Ellen MacArthur Foundation Circular Design Programme Lead & Chris Grantham, IDEO Circular Economy Executive Director
The Big Question: an IDEO Podcast
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The Importance of Vision and Shift from Products to Services
This chapter emphasizes the role of setting a vision and aligning around it in businesses to transition towards a more regenerative model. It uses the example of electric vehicles to illustrate the need for a compelling vision of a cleaner, safer, and quieter future and highlights the significance of shifting from products to services.
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