Anchoring Into Current Beliefs Concept

Fascinati: We always anchor our messages and ideas in something that people already want. She says it makes them feel smart capable, good for wanting it or curious about the answer. The second thing is to think about how, if you can anchor it also in something that they already believe,. You're also saving yourself all kinds of mental effort on their part. And then let's talk about this ankhoring concept you and i talked about a little bit before weYou've got some sort of inkering into current beliefs concept. Talked to me about that, yes. Well, it comes back to this smart capable,Good piece. It's kind of the next logical step from