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From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges

Perpetual Traffic

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Strategic Restructuring for Business Growth

The chapter delves into the process of restructuring a business by making tough decisions like hiring client success owners to enhance growth. It stresses the importance of aligning vision with culture and handling changes thoughtfully for overall improvement, likening the process to a surgical operation. The speaker shares their experience of a year-long transformation, focusing on alignment, vision, culture, and consistent evaluation to navigate the challenges of reinventing a business.

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