How I Built This with Guy Raz cover image

Lynda.com: Lynda Weinman and Bruce Heavin

How I Built This with Guy Raz

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Navigating Growth in Online Education

This chapter explores the founding and evolution of an instructional video subscription service as it transitioned from physical products to an online model. The speakers reflect on their marketing challenges, the importance of word-of-mouth, and the shift towards a sustainable business focus through strategic management. They share insights on competitive dynamics, decision-making about investments, and the significant role of increased broadband access in their subscriber growth.

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