
Lynda.com: Lynda Weinman and Bruce Heavin
How I Built This with Guy Raz
00:00
Navigating Growth in Online Education
This chapter explores the founding and evolution of an instructional video subscription service as it transitioned from physical products to an online model. The speakers reflect on their marketing challenges, the importance of word-of-mouth, and the shift towards a sustainable business focus through strategic management. They share insights on competitive dynamics, decision-making about investments, and the significant role of increased broadband access in their subscriber growth.
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