2min chapter

HBR IdeaCast cover image

McKinsey’s Head on Why Corporate Sustainability Efforts Are Falling Short

HBR IdeaCast

CHAPTER

The Importance of Sustainability in Business

HBR editor in chief, Audia Ignatius, recently spoke with Barton and asked him where the new focus came from. "What kind of shifted it for me was really actually working in Korea," he said. 'This isn't some nice to have. It's real and you better understand it'

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