Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
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How to Write a Creative Brief
As you write, check your writing to see if it has idea energy. And one way you could play with this is just think of two or three nouns that you're going to squashed together to try to create a new meaning. Okay, so then I want to talk a little bit about losing a job. It's sort of it's been a lot of talk of job loss for a long time. Also lots of jobs happening, especially through the pandemic. Wasn't that a weird year 2020? But I've been around a few big economic crises and had a divorce family struggle through recessions. So sort of been around some of this stuff for a while.
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